What an SEO case study should show before you trust it

Minimum evidence

A credible case study gives the reader enough information to audit the claim.

• A clearly defined baseline
• The data source and comparison window
• Raw counts behind percentages
• The work completed—or a clear statement that it is not fully disclosed
• The business outcome when permission and records exist
• Known confounders and limitations
• Client identity or an explicit anonymized designation

Warning signs

Do not let a large percentage replace the underlying evidence.

• No raw counts
• No date range or period length
• Traffic presented as revenue
• Rankings presented without query relevance
• Paid and organic performance mixed without explanation
• A testimonial or logo without confirmed permission
• A single result presented as typical or guaranteed

Anonymized proof

Anonymity is acceptable when the evidence boundary stays clear.

A provider may need to protect a client’s identity. The page should say so directly and avoid adding invented industry, location, revenue, testimonial, or implementation details to make the story feel complete.

Get Found’s standard

The current case study publishes the completed 30-day evidence and preserves the original checkpoint.

It states the Search Console source, exact dates, counts, rounded changes, declined CTR and average position, paid and SEO timeline context, and the missing lead, revenue, identity, and causal evidence. The original 19-day result remains visible as a locked checkpoint.